Designing digital experiences that delight users and drive real business impact.

UX & Brand
Strategist

0 +

years’ experience creating digital products users love.

Talent Acquisition Specialist or Hiring Manager?

Looking for a strategic design leader?

View My Experince

Business Owner or Product Leader?

Ready to elevate your digital products?

See How I Can Help

New Business Owner or Startup Founder?

Ready to turn your vision into a product users love?

See My Services

Designer or Team Looking to Grow?

Want to level up your UX & Marketing skills?

Coaching & Courses

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Years
Experience
Working

I’m Kasim Shah — a UX & Brand Expert with over 10 years of experience designing digital products that seamlessly blend user needs with business goals. I use a data-driven, user-first approach to eliminate friction and build experiences that convert. My focus is on delivering a stronger bottom line for your business.

UX Strategy & Research

Designing experiences rooted in data-driven insights that put users first.

See How I've Helped Brands Like Zuto

Brand & Digital Design

Crafting compelling visuals that bring your brand to life across digital platforms.

Discover Branding Done Right

UX Roadmapping & Leadership

Aligning teams and processes for seamless, impactful design delivery.

SEE MY LEADERSHIP IN ACTION

Mentorship & Coaching

Empowering teams to grow, innovate, and champion user-centric design.

LEVEL UP YOUR TEAM'S SKILLS

Experience

2022 – Present

Lead UX Designer
Zuto

Redefined UX strategy, built a research-driven roadmap, and drove a 30% increase in platform engagement.

2019 – 2022

CEO & Founder,
Orion Design Studio

Built and led a design agency delivering 95% client satisfaction through tailored digital and brand solutions.

2015 – Present

UX Consultant &,
Contractor

Partnered with diverse clients across industries—e-commerce, SaaS, education—to deliver intuitive, research-driven designs.

2010-2012

UX & Creative Designer
AO.com

Boosted website conversions by 20% through strategic design enhancements and promotional campaigns for brands like Samsung, Neff, and Intel.

Download Resume

Your Website is Your #1 Salesperson.

Think of your best salesperson: intuitive, helpful, guiding customers to the right solution and making the buying process feel effortless. Your website should do the same.

My approach to UX is built on this principle. I use data-driven design to anticipate your customer’s needs, answer their questions before they have to ask, and lead them seamlessly from interest to action.

But there’s more. Great UX acts as your best customer service agent, providing clear support and building the trust that turns customers into loyal advocates.

When the user journey is this smooth, the results are inevitable: higher conversions, stronger loyalty, and a healthier bottom line. I don’t just build websites. I build your most valuable employee.

Book in a free consultation

Zuto
Branding
AO
Branding
Anywhere Works
Branding

Portfolio

Branding 21 November 2025

Zuto

Branding 21 November 2025

AO

Branding 14 June 2020

Anywhere Works

Professional awards and honors I've reached.

Fowl be so, under sea land, tree fruitful. Man don’t
given unto second may of dominion beginning.

Digital Marketing Level 4 Diploma

Websites, Corporate Communications.

Google Certfication

Advertising, Media & PR, Brand Strategy.

Microsoft Certfication

Advertising, Media & PR, Brand Strategy.

UXCEL Certification

Webby Winner, People’s Voice Winner.

Testimonials

"Kasim completely transformed our brand from scattered and inconsistent into a clear, compelling identity that finally connected with our audience. He didn’t just design assets-he rebuilt our Message Architecture and Funnel Psychology, which eliminated silos and created clarity where we previously experienced chaos. By clarifying our positioning and creating a visual system that made our marketing feel confident and coherent, he accelerated delivery and produced measurable ROI. Working with him elevated our entire brand presence, making our complex offerings instantly simple and understandable to customers."

Roya Frances

Director - Polaris Events

"Kasim brought structure, clarity, and strategic leadership to our entire digital experience. He aligned Product, Engineering, and Compliance, rebuilt critical journeys, improved communication across teams, and turned UX into a reliable, outcome-focused function. His ability to blend strategy, design, and technical understanding made him an invaluable partner in transforming how we deliver digital products.”

Peter Maxwell

CEO - Wedperfect

"Kasim’s leadership transformed our Madrassa from a collection of well-intentioned volunteers into a highly coordinated, digitally enabled learning environment. He brought clarity, structure, and calm to complex weekly operations, introduced modern systems like Nextcloud and OnlyOffice, and coached our teachers with patience and purpose. His ability to lead through influence, not authority, has strengthened our organisation in every measurable way."